Fonts are kind of everything, aren’t they? You find the right one, and then you just can’t do without it.
The Gejianzhu site – crafted with the team at flow.asia – is still, I believe, in development as I post this, but this is definitely one of my favorite designs of the year: an essentially minimalist, typography-dependent layout that does a decent job of capturing the experimentalist vibe of the company it represents.
When we trudged into the meeting at Gejian, it was hard not to be struck by the comfortable balance of hominess and precision in the atmosphere and the building itself. They’ve got this little pond in the central courtyard that attracts hundreds of bees from a nearby hive, and everyone’s utterly unbothered by it: the Gejian staff and the busy little guys hang out in relative symbiosis.